Privacy policy.

Last updated: August 1st, 2025

1. Introduction
Couvr Collective LLC (“COUVR,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. Information We Collect
We collect the following personal information from users, including model couples and creatives:

  • Names

  • Email addresses

  • Instagram handles

  • Base location and future travel dates

  • Images submitted by models for public profiles

  • Inquiry form data submitted by creatives and photographers

  • Reviews submitted for public profiles

  • IP addresses and device/browser information collected automatically

We do not collect payment information at this time, nor do we track user behavior on the site beyond basic IP and device data collected by Squarespace.

3. How We Collect Information
We collect information directly through Squarespace forms on our application and profile pages, via direct email communications, and automatically through Squarespace’s tracking of IP addresses and device/browser info.

4. How We Use Your Information
Your information is used to:

  • Build and display accurate profiles of model couples

  • Facilitate inquiries between photographers and models for faster, accurate quotes

  • Improve the user experience and website design

  • Conduct marketing campaigns via email and digital advertising

  • Potentially develop future matching algorithms

5. Sharing of Information
We may share your information with trusted third-party service providers, including:

  • Google Analytics and Meta Pixel for analytics and advertising

  • Airtable CRM for customer relationship management

  • Squarewebsites plugins used on our platform

We do not sell your personal information to third parties.

6. Data Retention
We retain personal information for as long as the user maintains an account or profile with COUVR. For anonymous users, data is retained for a maximum of five years. Users may request deletion of their data and accounts at any time.

7. Cookies and Tracking Technologies
Currently, we do not use cookies beyond those necessary for Squarespace functionality. We plan to implement additional cookies and tracking technologies in the future and will update this policy accordingly.

8. International Users
At present, COUVR operates exclusively within the United States. We plan to expand to Europe within the next year and will ensure compliance with applicable data privacy laws such as GDPR at that time.

9. Your Rights and Choices
You may request access to, correction, or deletion of your personal data by contacting us at support@couvrcollective.com. We will respond to your requests in accordance with applicable laws.

10. Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Contact Us
For any privacy-related questions or concerns, please contact us at:
support@couvrcollective.com